ABOUT

As an artist, I am—above all—a lover. I have always found art in the way I love. My voice, my work, and my creativity are rooted in the act of love: love for culture, identity, and freedom.
As an Arab designer, I have always been inspired by storytelling. Perhaps it was growing up with the enchanting tales of One Thousand and One Nights or the tragic story of Majnun and Leila. These stories instilled in me a deep sense of creative romanticism.
As I grew older, I found myself captivated by the works of Emily Brontë and the timelessness of Pride and Prejudice. The Western influence began to weave itself into my Arab roots, creating a beautiful marriage of cultures. This fusion—where East meets West — became my design language. 

The Brand

Noor’s Initiative is built on the belief that fashion can give back. Our mission is that a portion of our proceeds goes toward rebuilding Gaza and Lebanon through the ERC. We are committed to ensuring that 20% of our monthly profits directly support our communities.

At the heart of our brand lies a soul of romance, tinged with melancholy and yearning—a celebration of love stories that never quite came to life, the ones that linger in our minds and hearts forever. Our design language as an Arab brand draws inspiration from the merging of East meets West. Imagine a corset in a kaftan—yes, please! After all, romance is the art of blending paradoxes.